Sometimes, I feel like having such varied interests works against me when it comes to making a brand out of myself. Also working against me? Not liking the idea of making a brand out of myself. The common wisdom, available in photoshopped images of lightning on mountains and tweets ending in #truth, says that I should just “be myself.” I try to run with that idea, but I think it sometimes leads to confusion.
During a discussion of interests, someone I had only recently met through gaming circles said, “Oh, so you’re a bro.” I didn’t really know what that meant. After some thorough research –apparently, I must be a pretty nerdy “bro”– I was happy to learn that I was grossly misclassified. The source of the confusion? My disinterest in several popular science fiction and fantasy series combined with my interest in mixed martial arts. MMA is, apparently, “bro” territory.
Instead of launching into the “well your interests are dumb, too” death spiral that powers the internet, I’d rather explain one of the reasons why MMA speaks to the writer in me. Continue reading